Câu hỏi:

25/09/2022 258

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 17 to 24.

Newspapers can be traced back to 16th century Venice. In 1566, handwritten news sheets - called 'avis' or ‘gazette' – filled with information on wars and politics in Europe were distributed weekly in Venice. Similar news sheets soon started to appear in other European countries. By 1615, Germany and Austria were publishing weeklies. And in 1621, the first news sheets appeared in England.

At first, these news sheets only printed news which came from outside the country in which they were printed. Discussion of local or national issues was avoided. Europe’s governments did not tolerate anything negative being said about them as it could lead to national unrest.

Such censorship slowed the development of newspapers. Nevertheless, a belief in the importance of a 'free press’ slowly began to take hold in Europe. England was among the first countries to escape government control of the press. This occurred during the reign of King Charles I in the 17th century, when, during a period of breakdown in the king's authority, people began to publish what they wanted.

Eventually, free press had the right to criticize government and voice other ideas freely. In the middle of the 18th century, Sweden became the first country to make press freedom a part of its law.

In the 19th century, the newspaper industry was transformed by the invention of the telegraph. The telegraph was a communication system that allowed messages to be sent over long distances in a matter of minutes. It wasn’t long before newspapers became society's primary means of spreading and receiving information. In 1880, the first photographs appeared in newspapers and, by the end of the century, all the basic technical tools for the modern newspaper were in place.

The story of newspapers in the 20th century was one of adaptation to changing consumer and media markets. The invention of radio, TV, and later the Internet, repeatedly drove newspapers to re-invent themselves. Also, during the 20th century, mass-market advertising increased profitability for newspapers. This attracted large, publicly-owned corporations who began buying newspapers from the descendants of company founders.

Over the years, people have periodically predicted the extinction of newspapers. In fact, every time a new media has come into being, dire predictions have been made for existing forms (e.g. television was supposed to have replaced radio, radio was supposed to have replaced newspapers). Yet history has repeatedly shown that new media do not replace existing media. Instead, what happens is that media consumption grows, which creates the necessary space for the new media to become a part of the media landscape.

According to the World Association of Newspapers (WAN), each day more than 1.5 billion people around the world read a newspaper. The WAN has also estimated the total annual worth of the global newspaper industry and put it at just under 180 billion USD. Such statistics suggest the newspaper industry is healthier than at any other time in its history. Indeed, if the industry proves itself as capable of adapting to change as it has done in the past, it is unlikely that newspapers will be disappearing from newsstands anytime soon. 

In the 20th century, newspapers _______. 

A. invented mass-market advertising 

B. began to pass to public hands 

Đáp án chính xác

C. lost many readers to TV 

D. used ads to attract investors 

Trả lời:

verified Giải bởi Vietjack

Kiến thức: Đọc hiểu

Giải thích:

Trong thế kỷ 20, báo chí ___.

A. phát minh ra quảng cáo đại chúng                             B. bắt đầu truyền đến tay công chúng

C. mất nhiều độc giả vào tay TV     D. sử dụng quảng cáo để thu hút các nhà đầu tư

Thông tin: The story of newspapers in the 20th century was one of adaptation to changing consumer and media markets. The invention of radio, TV, and later the Internet, repeatedly drove newspapers to re-invent themselves. Also, during the 20th century, mass-market advertising increased profitability for newspapers. This attracted large, publicly-owned corporations who began buying newspapers from the descendants of company founders.

Tạm dịch: Câu chuyện của các tờ báo trong thế kỷ 20 là một trong những thích ứng với việc thay đổi thị trường tiêu dùng và truyền thông. Việc phát minh ra đài phát thanh, TV và sau đó là Internet, liên tục thúc đẩy các tờ báo tự làm mới mình. Ngoài ra, trong thế kỷ 20, quảng cáo trên thị trường đại chúng đã tăng lợi nhuận cho các tờ báo. Điều này đã thu hút các tập đoàn lớn, thuộc sở hữu công cộng, những người bắt đầu mua báo từ hậu duệ của những người sáng lập công ty.

Chọn B

CÂU HỎI HOT CÙNG CHỦ ĐỀ

Câu 1:

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 5 to 9.

In the past, people bought goods using (5) _______. They rarely borrowed money from financial institutions and only when they had saved the money did they buy what they wanted.

Recently, however, there have been great changes in the way people purchase goods. To begin with, some people pay for things by cheque, (6) ______ others prefer monthly installments rather than paying the whole amount at once. Most consumers, though, prefer to buy things using their credit cards. (7) _______, it is thought that there are benefits to having a credit card. Apart from the fact that credit cards are handy, some stores offer bonus points to people making purchases, while others give discounts on certain products.

On the other hand, credit cards must be used wisely because they can prove disastrous. In the long run, consumers find that they can’t (8) _______ without their credit cards and constantly rely on them, as they are “easy money”. As a result, some people lose control of their finances spending more than they should end up not being able to (9) _______. So they end up in debt and have difficulty in paying it back.

Điền ô số 9

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Câu 2:

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 5 to 9.

In the past, people bought goods using (5) _______. They rarely borrowed money from financial institutions and only when they had saved the money did they buy what they wanted.

Recently, however, there have been great changes in the way people purchase goods. To begin with, some people pay for things by cheque, (6) ______ others prefer monthly installments rather than paying the whole amount at once. Most consumers, though, prefer to buy things using their credit cards. (7) _______, it is thought that there are benefits to having a credit card. Apart from the fact that credit cards are handy, some stores offer bonus points to people making purchases, while others give discounts on certain products.

On the other hand, credit cards must be used wisely because they can prove disastrous. In the long run, consumers find that they can’t (8) _______ without their credit cards and constantly rely on them, as they are “easy money”. As a result, some people lose control of their finances spending more than they should end up not being able to (9) _______. So they end up in debt and have difficulty in paying it back.

Điền ô số 5

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Câu 3:

Why are you always so jealous _______ other people? 

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Câu 4:

When Carol _______ last night, I _______ my favorite show on television. 

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Câu 5:

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 5 to 9.

In the past, people bought goods using (5) _______. They rarely borrowed money from financial institutions and only when they had saved the money did they buy what they wanted.

Recently, however, there have been great changes in the way people purchase goods. To begin with, some people pay for things by cheque, (6) ______ others prefer monthly installments rather than paying the whole amount at once. Most consumers, though, prefer to buy things using their credit cards. (7) _______, it is thought that there are benefits to having a credit card. Apart from the fact that credit cards are handy, some stores offer bonus points to people making purchases, while others give discounts on certain products.

On the other hand, credit cards must be used wisely because they can prove disastrous. In the long run, consumers find that they can’t (8) _______ without their credit cards and constantly rely on them, as they are “easy money”. As a result, some people lose control of their finances spending more than they should end up not being able to (9) _______. So they end up in debt and have difficulty in paying it back.

Điền ô số 6

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Câu 6:

Mark the letter A, B, C or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions from 49 to 50 

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Câu 7:

Any candidates caught _______ in the examination will be disqualified. 

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Câu 8:

Mark the letter A, B, C, or D on your answer sheet to indicate the word or phrase that is CLOSEST in meaning to the underlined part in each of the following questions from 1 to 2. 

I’m all in favor of ambition but I think when he says he’ll be a millionaire by the time he’s 25, he’s simply crying for the moon. 

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Câu 9:

Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions from 12 to 14.

My girlfriend and I drink sometimes coffee in the morning in a café near my school.

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Câu 10:

Choose the sentence which has the closest meaning to the original one from 32 to 34.

It’s possible that the plane has been delayed because of the bad weather. 

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Câu 11:

Mark the letter A, B, C, or D on your answer sheet to indicate the word or phrase that is CLOSEST in meaning to the underlined part in each of the following questions from 1 to 2. 

When the Titanic crashed into the iceberg, the crew quickly sent out distress signals to alert nearby ships of the disaster and request their help. 

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Câu 12:

Mark the letter A, B, C or D on your answer sheet to indicate the most suitable response to each of the following exchanges from 10 to 11. 

- Nick: “I’m really tired. I’m taking next week off.” - Michael: “_______” 

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Câu 13:

Many countries’ cultural _______ is a result of taking in immigrants from all over the world. 

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Câu 14:

_______ the age of 21, he was able to gamble in Las Vegas. 

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Câu 15:

Mark the letter A, B, C or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions from 49 to 50

Xem đáp án » 25/09/2022 173

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