Chương II Nghị định 100/2014/NĐ-CP: Thông tin, giáo dục, truyền thông và quảng cáo

Chapter II

INFORMATION, EDUCATION, COMMUNICATIONS AND ADVERTISING

Article 3. Information, education and communications about benefits of breastfeeding

Information, education and communications about benefits of breastfeeding and on infant nurturing methods must be prioritized in programs on information, education and communications about mother and child health protection and infant nutrition improvement.

Article 4. Information, education and communications documents on nurturing infants

1. Contents of information, education and communications documents on nurturing infants must be clear, easy to read and understand, objective and scientific.

2. Information, education and communications documents on nurturing infants must have the following contents:

a/ Benefits and superiority of breastfeeding, affirming that breast milk is the best food for the health and all-sided growth of infants; antibacterial elements, especially antibodies, only present in breast milk, which help prevent and control diarrhea, respiratory infections and some other infectious diseases;

b/ Instructions on infant breastfeeding until full 6 months of age and continued breastfeeding until at least full 24 months of age, and proper and rational feeding of infants with complementary foods when they reach 7 months;

c/ Disadvantages of feeding infants with breast milk substitutes instead of breast milk, such as providing infants with no immunological elements which can be found only in breast milk, requiring more money and time, possible child infection in case of improper preparation, and other disadvantages;

d/ Adverse impacts of bottle-feeding, use of teats and complementary foods on infants aged under 6 months;

dd/ Instructions on simple preparation, storage, selection and use of complementary foods at home for infants, ensuring safety and rational nutrition with available foods;

e/ Rational nutrition for mothers to maintain their breast milk.

3. Information, education and communications documents on nurturing infants which have the following contents are banned:

a/ Images, words or other communications forms to encourage the use of breast milk substitutes or bottle feeding or discourage breast feeding;

b/ Comparisons leading to the conclusion that breast milk substitutes are as good as or better than breast milk;

c/ Names or logos of breast milk substitutes, feeding bottles and teats.

Article 5. Information, education and communications documents on the use of nutritious products for infants

Contents of information, education and communications documents on the use of nutritious products for infants must:

1. Provide instructions on the selection and use of nutritious products for infants.

2. Provide instructions on the cleaning and sterilization of infant feeding utensils.

3. Provide instructions on the feeding of infants using clean cups and spoons.

4. Give cautions about possible harms to infants’ health caused by teats, bottle feeding or complementary foods when they are under 6 months.

5. Provide information on possible infections caused by bottle feeding and inproper preparation of and feeding with breast milk substitutes.

6. Give cautions about high costs of infant feeding with breast milk substitutes.

Article 6. Advertising of nutritious products for infants

1. To strictly prohibit the advertising of breast milk substitutes for under-24 month infants; complementary foods for under-6 month infants; feeding bottles and teats in any forms; the use of fetus or infant images in advertisements for milk for pregnant women.

2. The advertising of complementary foods for under-24 month infants must satisfy the following requirements:

a/ The first part of the advertisement must have the phrase “Breast milk is the best food for health and all-sided growth of infants”;

b/ Advertising contents must clearly state “This product is a complementary food and may be used as a supplement to breast milk for infants over 6 months”; and comply with Articles 4 and 5 of this Decree and the laws on advertising and food safety.

3. Advertising contents, conditions and procedures must comply with the law on advertising.