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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

Which of the following is responsible for Coke’s additional success? 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

In paragraph 3, the word “caught on” is closest in meaning to _______. 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

All of the followings are true of Pemberton EXCEPT that _______. 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

In paragraph 3, the word “outlawed” is closest in meaning to _______. 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million. 

Which of the following would be the best title for the reading? 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste.

What does the writer feel will happen if the education system does not change? 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste.

What does the writer believe about her guidance counsellors? 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste.

How can parents help their children?

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste.

The writer feels that most parents _______.

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste.

What kind of employment would teenagers like to have? 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste. 

The writer uses the phrase “aware of the pitfalls” to show that young people _______. 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste. 

How does the writer think the global economy has affected the employment market? 

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

WHY DON’T YOU GET A PROPER JOB?

She wants to be a singer; you think she should go for a long–term career with job security and eventually retire with a good pension. But a new report suggests that in fact she’s the practical one. Why do parents make terrible careers advisers?

Today’s 14 and 15–year–olds are ambitious. They are optimistic about their prospects, but their career ideas are rather vague. Although 80% of them have no intention of following in their parents’ footsteps, 69% still turn to their parents for advice. They look at their working future in a different way to their parents.

A job for life is not in their vocabulary; neither is a dead–end but secure job that is boring but pays the bills. Almost half the boys surveyed expected that their hobbies would lead them into the right sort of job, while most girls seemed determined to avoid traditionally female careers such as nursing.

In the past, this might have counted as bad news. Certainly when I was 15, my guidance counsellors were horrified at my plans to become a writer. I’m glad I didn’t change my plans to suit them. Even so, their faith in rigid career paths was well–founded. In those days, that was the way to get ahead.

But the world has changed. The global economy is not kind to yesterday’s diligent and dependable worker. The future belongs to quick–thinking people who are resourceful, ambitious and can take the initiative. This means that a 14–year–old who sees her working future as a kind of adventure, to be made up as she goes along is not necessarily being unrealistic.

However, she has to have the training and guidance to help her develop the right skills for today’s market; not the rigid preparation for a workplace that disappeared twenty years ago. Many young people are very aware of the pitfalls of the flexible workplace; they understand that redundancy, downsizing and freelancing are all part of modern working life, but no one is telling them how they might be able to turn the new rules of the employment game to their advantage. This is what they need to know if they are to make a life for themselves.

So what is to be done? A good first step would be to change the way in which schools prepare young people for adult life. The education system is becoming less flexible and more obsessed with traditional skills at just the time that the employment market is going in the opposite direction.

Accurate, up–to–date information on new jobs and qualifications can help guidance counsellors to help their students. Young people need solid information on the sort of training they need to pursue the career of their dreams. Also, a little bit of encouragement can go a long way. If nothing else, a bit of optimism from an adult can serve as an antidote to the constant criticism of teenagers in the press.

What, then, can we as parents do to help them? The best thing is to forget all the advice that your parents gave you, and step into your teenager’s shoes. Once you’ve done that, it’s easier to see how important it is that they learn how to be independent, resourceful and resilient. Give them the courage to follow their dreams –however odd they might sound right now. In a world that offers economic security to almost no one, imagination is a terrible thing to waste.

What is the writer’s attitude to the changing job market?