Câu hỏi:

25/04/2023 198

Read the following passage and mark the letter A, B,C or D on your answer sheet to indicate the correct answer to each of the questions

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

Which of the following would be the best title for the reading?

A.Cola is the World’s Most Popular Soft Drink

B. John Pemberton created Coca–Cola.

C. The Invention and History of Coca–Cola

Đáp án chính xác

D. The Temperance Movement and Coke’s success

Trả lời:

verified Giải bởi Vietjack

TẠM DỊCH:

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

 

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

 

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

 

Không có gì ngạc nhiên khi quê hương của cola là vùng đất Nam Mỹ nóng và ẩm. Khu vực này từ lâu đã chuyên tạo ra những loại nước ngọt có ga thơm ngon. Một dược sư từ ở Atlanta ở Georgia có tên là John Pemberton đã tạo ra nhãn hiệu đồ uống nổi tiếng nhất thế giới trong những năm 1880. Tuy nhiên, rõ ràng ông không hề biết nó sẽ trở nên to lớn đến mức nào.

Như nhiều dược sĩ Hoa Kỳ khác lúc bấy giờ, Pemberton phản đối việc uống rượu và muốn sản xuất một loại nước ngọt gây sảng khoái. Đầu tiên, ông tạo ra “Rượu Coca Pháp”, làm từ lá cây coca. Sau đó ông bắt đầu thí nghiệm với hạt cola. Dần dần, ông thành công kết hợp cả hai mà ông nghĩ là ngọt, nhưng không quá ngọt. Cho rằng “hai chữ C sẽ hợp nhau trong quảng cáo”, ông đặt tên nó là Coca-Cola.

Phát minh của Pemberton đã nổi tiếng khá nhanh. Đến năm 1905, “Coke” được quảng cáo khắp cả nước như là “Thức uống ôn hòa tự nhiên tuyệt vời”. Thức uống đó đã càng thành công hơn kể từ khi một phong trào chống tiêu thụ đồ uống có cồn lớn và phổ biến diễn ra ở Mỹ vào thời điểm lúc bấy giờ. Vào những năm 1920, rượu bị cấm, và doanh số của Coke tăng nhanh đáng kể. Tuy nhiên, chúng vẫn tiếp tục gia tăng thậm chí sau khi luật được sửa đổi.

Một lý do khác cho sự nổi tiếng của Coke chính là phán đoán kinh doanh tốt. Một năm sau khi phát minh ra nó, Pemberton đã bán Coca-Cola cho Asa Griggs Candler chỉ với giá 283.26$! Candler là một thiên tài marketing, và đến khi ông bán công ty Coca-Cola vào năm 1919, nó được định giá 25 triệu đô.

Đâu là tiêu đề phù hợp nhất cho bài đọc?

A. Cola là thức uống giải khát nổi tiếng nhất thế giới

B. John Pemberton đã tạo ra Coca-Cola

C. Phát minh và lịch sử của Coca-Cola

D. Phong trào chống đồ uống có cồn và thành công của Coke

Tóm tắt:

Đoạn văn nói về lịch sử hình thành và phát triển của Coca-Cola.

==> Phát minh và lịch sử của Coca-Cola

→ Chọn đáp án C

CÂU HỎI HOT CÙNG CHỦ ĐỀ

Câu 1:

A musical diva, according to many, should be able to have a(n) on the next generations of artists.

Xem đáp án » 25/04/2023 3,412

Câu 2:

Mark the letter A, B, C or D on your answer sheet to indicate the word that differs from the other three in the position of primary stress in each of the following questions.

Xem đáp án » 25/04/2023 928

Câu 3:

Yesterday, I saw a serious accident while I ____________ on the beach.

Xem đáp án » 25/04/2023 754

Câu 4:

The wound had become so infected that the doctors had no choice but amputate the soldier's arm.

Xem đáp án » 25/04/2023 751

Câu 5:

Localities from _______ Quang Ninh in ________ north to Binh Thuan received a dispatch on September 24 requesting them to prepare for storm Noru.

Xem đáp án » 25/04/2023 657

Câu 6:

The documentary about life in the slums was really and was followed by a lot of discussion about how to solve this problem.

Xem đáp án » 25/04/2023 496

Câu 7:

In paragraph 3, the word “caught on” is closest in meaning to________.

Xem đáp án » 25/04/2023 486

Câu 8:

The world would be a better place if more people showed ____________to others.

Xem đáp án » 25/04/2023 441

Câu 9:

Stephen had been jobless for two years before he met Tom, his current boss.

Xem đáp án » 25/04/2023 403

Câu 10:

Which statement is TRUE, according to the passage?

Xem đáp án » 25/04/2023 351

Câu 11:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions

It is estimated that by 2050 more than two-thirds of the world's population will live in cities, up from about 54 percent today. While the many benefits of organized and efficient cities are well understood, we need to recognize that this rapid, often unplanned urbanization brings risks of profound social instability, risks to critical infrastructure, potential water crises and the potential for devastating spread of disease. These risks can only be further exacerbated as this unprecedented transition from rural to urban areas continues.

How effectively these risks can be addressed will increasingly be determined by how well cities are governed. The increased concentration of people, physical assets, infrastructure and economic activities mean that the risks materializing at the city level will have far greater potential to disrupt society than ever before.

Urbanization is by no means bad by itself. It brings important benefits for economic, cultural and societal development. Well managed cities are both efficient and effective, enabling economies of scale and network effects while reducing the impact on the climate of transportation. As such, an urban model can make economic activity more environmentally-friendly. Further, the proximity and diversity of people can spark innovation and create employment as exchanging ideas breeds new ideas.

But these utopian concepts are threatened by some of the factors driving rapid urbanization. For example, one of the main factors is rural-urban migration, driven by the prospect of greater employment opportunities and the hope of a better life in cities. But rapidly increasing population density can create severe problems, especially if planning efforts are not sufficient to cope with the influx of new inhabitants. The result may, in extreme cases, be widespread poverty. Estimates suggest that 40% of the world's urban expansion is taking place in slums, exacerbating socio-economic disparities and creating unsanitary conditions that facilitate the spread of disease.

The Global Risks 2015 Report looks at four areas that face particularly daunting challenges in the face of rapid and unplanned urbanization: infrastructure, health, climate change, and social instability. In each of these areas we find new risks that can best be managed or, in some cases, transferred through the mechanism of insurance.

The word “that" in paragraph 4 refers to________.

Xem đáp án » 25/04/2023 334

Câu 12:

Some people refuse to buy goods that are overpackaged because they feel that it is __________ to the environment.

Xem đáp án » 25/04/2023 333

Câu 13:

They stayed in that hotel despite the noise.

Xem đáp án » 25/04/2023 282

Câu 14:

__________ his good work and manners, he didn’t get a promotion.

Xem đáp án » 25/04/2023 279

Câu 15:

If authorities ____________ Da Nang residents about torrential rains earlier, they could have moved their properties to higher places.

Xem đáp án » 25/04/2023 264

Câu hỏi mới nhất

Xem thêm »
Xem thêm »